NETGEAR Digital Entertainer HD

Background

NETGEAR created the NETGEAR Digital Entertainer HD, which lets people take media files from their computer—movies, pictures and audio—and display them full-size on their HDTV screens. NETGEAR wanted an advertising campaign that would create awareness and increase sales.

Results

Punch developed an integrated Web and print campaign to generate rapid awareness. We created a series of synergistic ads to cleverly communicate the product's key rational and emotional benefits: The Digital Entertainer HD lets you super-size both your screen and your life.

The NETGEAR Digital Entertainer HD was named "Best of Consumer Electronic Show" by CNET, and quickly sold out of all available inventory at both eCommerce sites and retail stores.