Alcatel-Lucent

Background

Lucent Technologies merged with Alcatel, creating the first truly global communications solution provider with the most complete end-to-end portfolio of solutions and services in the industry. The new Alcatel-Lucent wanted an advertising campaign that would help make clear to telecom service providers and consumers the benefits the merger would make available to them.

Results

Punch leveraged Alcatel-Lucent's new corporate vision to create an integrated business-to-business campaign that positioned the brand as the communications solution provider that enriches people's lives by transforming communications. By streamlining communications for end-users, Alcatel-Lucent helps them make the most of their communications experience.

This advertising helped Alcatel-Lucent deliver year-over-year revenue growth of 18.4%.